The market from every angle
From retail outlet census and retail audit to in-depth interviews and sampling & promotions.
Independent research agencyUzbekistan · Kazakhstan · Tajikistan
See deeper.
Decide
smarter.
Turning market signals
into decisions for your business.
We research consumers, retail and products.
Combining data with an understanding of Central Asia.
INNOVATION / RESEARCH LAB01 — MARKET SIGNALS
Every signal holds
a business opportunity.
a business opportunity.
Move your cursor · select “Connect the dots”
Local expertise. International partners.Discover more ↓
01 / Our approach
Know the market.
Understand people.
Find opportunities to grow.
Innovation Marketing combines local knowledge of Central Asia with a systematic approach to research. From the first question to the final recommendation, we help you understand what is happening in the market — and why.
02 / Expertise
Your question.
Our method.
Choose an area —
see how we approach your challenge.
01Market & retail
Retail research+
Where is your category sold? What happens on the shelf? Where is your business missing opportunities?
Retail outlet census, retail audit, mystery shopping and in-store observation.
DeliverablesAn outlet database, coverage map, assortment and distribution data, analysis and recommendations.
02Consumers & brands
Consumer research+
Why do people choose your brand — or pass it by? What really matters to your audience?
Quantitative CAPI, online and CATI surveys; focus groups, in-depth interviews, home visits and online video sessions.
DeliverablesBrand and competitor perceptions, choice drivers, purchase barriers and communication recommendations.
03Products & digital
Product & UX+
Is your product ready to launch? Will users find the interface intuitive?
Product, concept, design and taste tests; moderated interface and app testing; sampling and promotions.
DeliverablesAudience feedback, testing records, product strengths and recommendations for improvement.
04Market opportunities
Market intelligence+
Should you enter a new category? How can you assess the potential of a new SKU?
Situation analysis, rapid market assessment, category catalogues, new product launch and shelf-price calculations.
DeliverablesAnalysis of the competitive landscape, price ranges, costs and launch feasibility.
05Traffic & behaviour
Shopper insights+
How do shoppers move through a store? Where should you place a product or open an outlet?
Pedestrian and vehicle traffic counts, footfall assessment, path tracking and shopper behaviour analysis.
DeliverablesPlanograms, shopper paths, footfall estimates and placement recommendations.
03 / Clients & cases
Experience that
works for you.
From FMCG to banking and digital services, we research how people choose, buy and interact with brands — across categories and research methods.
FMCGBeverages, food
and everyday consumer goods
and everyday consumer goods
RetailRetail chains, service
and shopper behaviour
and shopper behaviour
DigitalBanks, fintech, apps
and digital products
and digital products
Find experience relevant to your challenge
Choose an area and open a client profile.
24 clients shown
Clients and research methods are drawn from the Innovation Marketing portfolio. In projects with international research partners, the agency also acts as a local fieldwork provider.
Selected experience / Explore
Different markets.
A precise research focus.
Banking through the customer’s eyes
Experience in mystery shopping, digital product testing, online and telephone surveys.
From product to habit
Retail audit, product testing and in-depth interviews / home visits in the agency’s research experience.
Images illustrate the research areas.
04 / Coverage
International perspective.
Local understanding.
A fieldwork partner for international research agencies in Central Asia.
Uzbekistan
Nationwide coverage
Urban and rural communities
Kazakhstan
Rural communities
Tajikistan
Dushanbe and Khujand
International partnersNielsenKantar TNSIpsosBRIFNorthstar
05 / How we work
Data you
can trust.
Understand
We clarify your business question, audience and geography, then select the methodology and deliverables.
Research
We collect data in the field, by phone or online, using agreed quotas and research instruments.
Verify
Depending on the method, we use GPS, supervisor checks, audio and photo verification, and logic checks.
Explain
We deliver datasets, analysis, observations and recommendations in the format your team needs.
06 / Team
Behind every study —
people you can meet.
Our team is our greatest asset.
The Innovation Marketing management team brings together experience in analytics, marketing and retail & consumer research project management. These are people who know research from the inside.
IM / MANAGEMENTOlga Yakovleva
Analytics & marketing
- 18
- years in analytics
- 12
- years in marketing
- 10
- years in retail & consumer research
IM / MANAGEMENTSabina Fayradova
Marketing & research
- 11
- years in marketing
- 10
- years in retail & consumer research
IM / MANAGEMENTMaryam Orudzheva
Research project management
- 8
- years in marketing
- 7
- years managing retail & consumer research projects
IM / MANAGEMENTRasul Turabov
Research project management
- 5
- years in marketing
- 4
- years managing retail & consumer research projects
IM / MANAGEMENTDildora Salieva
Research project management
- 4
- years in marketing
- 4
- years managing retail & consumer research projects
Experience figures as of February 2026.Discuss your challenge with the team ↗
Let’s start with your question
INNOVATION MARKETINGWhat would you like
to know?
Tell us about your challenge.
Together, we will identify the research
that will help you decide.